{"id":910,"date":"2026-10-09T10:54:01","date_gmt":"2026-10-09T10:54:01","guid":{"rendered":"https:\/\/fuelyour.ai\/product\/lead-qualification\/"},"modified":"2026-11-06T09:24:21","modified_gmt":"2026-11-06T09:24:21","slug":"lead-qualification","status":"publish","type":"page","link":"https:\/\/fuelyour.ai\/en\/product\/lead-qualification\/","title":{"rendered":"Lead Qualification"},"content":{"rendered":"<div data-spectra-id=\"fyai-feat-leadkwalificatie-root\"\tclass=\"spectra-is-root-container alignfull spectra-overlay-color fyai-page fyai-feature fyai-feature--leadkwalificatie wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\"\t>\n\t\n<section data-spectra-id=\"fyai-feat-leadkwalificatie-hero\" class=\"spectra-overlay-color fyai-section fyai-phero wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" id=\"top\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-hero-inner\" class=\"spectra-overlay-color fyai-wrap fyai-phero__inner wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<div data-spectra-id=\"fyai-feat-leadkwalificatie-hero-eyebrow\" class=\"fyai-eyebrow wp-block-spectra-content\">\n\t\t<span><a href=\"https:\/\/fuelyour.ai\/en\/product\/\">Product<\/a> \u00b7 Lead Qualification<\/span>\n\t<\/div>\n\n\t<h1 data-spectra-id=\"fyai-feat-leadkwalificatie-hero-title\" class=\"wp-block-spectra-content\">\n\t\tDistinguish between <span class=\"fyai-lime\">valuable<\/span> and junk leads.\t<\/h1>\n\n\t<p data-spectra-id=\"fyai-feat-leadkwalificatie-hero-lead\" class=\"fyai-lead wp-block-spectra-content\">\n\t\tDistinguish between valuable and junk leads, manually, via the CRM, or based on rules.\t<\/p>\n\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-hero-buttons\" class=\"wp-block-button spectra-buttons fyai-btns wp-block-spectra-buttons\">\n\t\n<a data-spectra-id=\"fyai-feat-leadkwalificatie-hero-cta\" href=\"https:\/\/app.fyai.nl\/register\" target=\"_self\" aria-label=\"Start for free now\" class=\"wp-block-button__link wp-element-button fyai-btn fyai-btn--lime wp-block-spectra-button\">\n<span class=\"spectra-button__link\">Start for free now<\/span><\/a>\n\n<a data-spectra-id=\"fyai-feat-leadkwalificatie-hero-contact\" href=\"https:\/\/fuelyour.ai\/en\/contact\/\" target=\"_self\" aria-label=\"Contact us\" class=\"wp-block-button__link wp-element-button fyai-btn fyai-btn--ghost wp-block-spectra-button\">\n<span class=\"spectra-button__link\">Contact us<\/span><\/a>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<section data-spectra-id=\"fyai-feat-leadkwalificatie-problem\" class=\"spectra-overlay-color fyai-section fyai-gridbg wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" id=\"problem\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-problem-wrap\" class=\"spectra-overlay-color fyai-wrap wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-problem-head\" class=\"spectra-overlay-color fyai-sh wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<h2 data-spectra-id=\"fyai-feat-leadkwalificatie-problem-title\" class=\"wp-block-spectra-content\">\n\t\tDon&#8217;t optimize for leads. Optimize for value.\t<\/h2>\n\n\t<p data-spectra-id=\"fyai-feat-leadkwalificatie-problem-lead\" class=\"fyai-lead wp-block-spectra-content\">\n\t\tMarketing sees the form, sales sees the customer. There&#8217;s a gap in between: ad platforms see that someone converts, not what sales does with them afterward. As a result, marketing unintentionally steers toward the cheapest lead instead of the best customer.\t<\/p>\n\n<\/div>\n\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-problem-split\" class=\"spectra-overlay-color fyai-split wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-problem-platform\" class=\"spectra-overlay-color fyai-card fyai-card--dim wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<div data-spectra-id=\"fyai-feat-leadkwalificatie-problem-platform-eyebrow\" class=\"fyai-eyebrow wp-block-spectra-content\">\n\t\t<span>What marketing sees<\/span>\n\t<\/div>\n\n\t<h3 data-spectra-id=\"fyai-feat-leadkwalificatie-problem-platform-title\" class=\"wp-block-spectra-content\">\n\t\t1 conversion\t<\/h3>\n\n\n<ul class=\"fyai-checklist\"><li>Conversion<span class=\"fyai-mark fyai-mark--no\">\u2713<\/span><\/li><li class=\"is-dim\">Qualified<span class=\"fyai-mark fyai-mark--no\">\u2013<\/span><\/li><li class=\"is-dim\">Appointment or quote<span class=\"fyai-mark fyai-mark--no\">\u2013<\/span><\/li><li class=\"is-dim\">Became a customer<span class=\"fyai-mark fyai-mark--no\">\u2013<\/span><\/li><li class=\"is-dim\">Revenue<span class=\"fyai-mark fyai-mark--no\">\u2013<\/span><\/li><\/ul>\n\n<\/div>\n\n\n<div class=\"fyai-split__mid\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2026\/10\/fyai-mark.png\" alt=\"\" width=\"64\" height=\"73\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 64px; --smush-placeholder-aspect-ratio: 64\/73;\" \/><\/div>\n\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-problem-sales\" class=\"spectra-overlay-color fyai-card wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<div data-spectra-id=\"fyai-feat-leadkwalificatie-problem-sales-eyebrow\" class=\"fyai-eyebrow wp-block-spectra-content\">\n\t\t<span>What sales knows<\/span>\n\t<\/div>\n\n\t<h3 data-spectra-id=\"fyai-feat-leadkwalificatie-problem-sales-title\" class=\"wp-block-spectra-content\">\n\t\tOne lead, \u20ac12,500 order value\t<\/h3>\n\n\n<ul class=\"fyai-checklist\"><li>Conversion<span class=\"fyai-mark fyai-mark--ok\">\u2713<\/span><\/li><li>Qualified<span class=\"fyai-mark fyai-mark--ok\">\u2713<\/span><\/li><li>Appointment and quote<span class=\"fyai-mark fyai-mark--ok\">\u2713<\/span><\/li><li>Became a customer<span class=\"fyai-mark fyai-mark--ok\">\u2713<\/span><\/li><li><span>Revenue <b class=\"fyai-mono\">\u20ac12,500<\/b><\/span><span class=\"fyai-mark fyai-mark--ok\">\u2713<\/span><\/li><\/ul>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<section data-spectra-id=\"fyai-feat-leadkwalificatie-enrich\" class=\"spectra-overlay-color fyai-section wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-wrap\" class=\"spectra-overlay-color fyai-wrap wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-head\" class=\"spectra-overlay-color fyai-sh wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<h2 data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-title\" class=\"wp-block-spectra-content\">\n\t\tEnrich every conversion. Send the value back.\t<\/h2>\n\n<\/div>\n\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-two\" class=\"spectra-overlay-color fyai-two fyai-two--top wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-step-2\" class=\"spectra-overlay-color fyai-card fyai-step wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<div data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-step-2-n\" class=\"fyai-step__n wp-block-spectra-content\">\n\t\t<span>2<\/span>\n\t<\/div>\n\n\t<h3 data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-step-2-title\" class=\"wp-block-spectra-content\">\n\t\tEnrich\t<\/h3>\n\n\t<p data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-step-2-body\" class=\"wp-block-spectra-content\">\n\t\tEvery conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial reality.\t<\/p>\n\n<\/div>\n\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-step-3\" class=\"spectra-overlay-color fyai-card fyai-step wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<div data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-step-3-n\" class=\"fyai-step__n wp-block-spectra-content\">\n\t\t<span>3<\/span>\n\t<\/div>\n\n\t<h3 data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-step-3-title\" class=\"wp-block-spectra-content\">\n\t\tActivate\t<\/h3>\n\n\t<p data-spectra-id=\"fyai-feat-leadkwalificatie-enrich-step-3-body\" class=\"wp-block-spectra-content\">\n\t\tEnriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.\t<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<section data-spectra-id=\"fyai-feat-leadkwalificatie-more\" class=\"spectra-overlay-color fyai-section fyai-gridbg wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" id=\"more\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-more-wrap\" class=\"spectra-overlay-color fyai-wrap wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-more-head\" class=\"spectra-overlay-color fyai-sh wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<h2 data-spectra-id=\"fyai-feat-leadkwalificatie-more-title\" class=\"wp-block-spectra-content\">\n\t\tMarketing and sales, connected in one platform.\t<\/h2>\n\n<\/div>\n\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-more-grid\" class=\"spectra-overlay-color fyai-linkcards fyai-linkcards--3 wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n<a data-spectra-id=\"fyai-feat-leadkwalificatie-more-attributie\" class=\"spectra-overlay-color fyai-card fyai-linkcard wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\" href=\"https:\/\/fuelyour.ai\/en\/product\/attribution\/\" target=\"_self\">\n\t\n\t<h3 data-spectra-id=\"fyai-feat-leadkwalificatie-more-attributie-title\" class=\"wp-block-spectra-content\">\n\t\tAttribution\t<\/h3>\n\n\t<p data-spectra-id=\"fyai-feat-leadkwalificatie-more-attributie-body\" class=\"wp-block-spectra-content\">\n\t\tLink leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.\t<\/p>\n\n\t<div data-spectra-id=\"fyai-feat-leadkwalificatie-more-attributie-more\" class=\"fyai-linkcard__more wp-block-spectra-content\">\n\t\t<span>More about attribution \u2192<\/span>\n\t<\/div>\n\n<\/a>\n\n<a data-spectra-id=\"fyai-feat-leadkwalificatie-more-offline-conversies\" class=\"spectra-overlay-color fyai-card fyai-linkcard wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\" href=\"https:\/\/fuelyour.ai\/en\/product\/offline-conversions\/\" target=\"_self\">\n\t\n\t<h3 data-spectra-id=\"fyai-feat-leadkwalificatie-more-offline-conversies-title\" class=\"wp-block-spectra-content\">\n\t\tOffline Conversions\t<\/h3>\n\n\t<p data-spectra-id=\"fyai-feat-leadkwalificatie-more-offline-conversies-body\" class=\"wp-block-spectra-content\">\n\t\tAutomatically send qualified and won leads back to ad platforms, including their value.\t<\/p>\n\n\t<div data-spectra-id=\"fyai-feat-leadkwalificatie-more-offline-conversies-more\" class=\"fyai-linkcard__more wp-block-spectra-content\">\n\t\t<span>More about offline conversions \u2192<\/span>\n\t<\/div>\n\n<\/a>\n\n<a data-spectra-id=\"fyai-feat-leadkwalificatie-more-rapportage\" class=\"spectra-overlay-color fyai-card fyai-linkcard wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\" href=\"https:\/\/fuelyour.ai\/en\/product\/reporting\/\" target=\"_self\">\n\t\n\t<h3 data-spectra-id=\"fyai-feat-leadkwalificatie-more-rapportage-title\" class=\"wp-block-spectra-content\">\n\t\tReporting\t<\/h3>\n\n\t<p data-spectra-id=\"fyai-feat-leadkwalificatie-more-rapportage-body\" class=\"wp-block-spectra-content\">\n\t\tMeasure CPL, cost per qualified lead, cost per customer, revenue, and ROAS based on actual sales. Share it with your client.\t<\/p>\n\n\t<div data-spectra-id=\"fyai-feat-leadkwalificatie-more-rapportage-more\" class=\"fyai-linkcard__more wp-block-spectra-content\">\n\t\t<span>More about reporting \u2192<\/span>\n\t<\/div>\n\n<\/a>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<section data-spectra-id=\"fyai-feat-leadkwalificatie-cta\" class=\"spectra-overlay-color fyai-section fyai-pcta wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-cta-inner\" class=\"spectra-overlay-color fyai-wrap fyai-pcta__inner wp-block-spectra-container is-layout-flex wp-container-spectra-container-is-layout-0f724195 wp-block-spectra-container-is-layout-flex\" data-orientation=\"vertical\">\n\t\n\t<h2 data-spectra-id=\"fyai-feat-leadkwalificatie-cta-title\" class=\"wp-block-spectra-content\">\n\t\tSee what your campaigns are really worth.\t<\/h2>\n\n\t<p data-spectra-id=\"fyai-feat-leadkwalificatie-cta-lead\" class=\"fyai-lead wp-block-spectra-content\">\n\t\tFYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.\t<\/p>\n\n<div data-spectra-id=\"fyai-feat-leadkwalificatie-cta-buttons\" class=\"wp-block-button spectra-buttons fyai-btns wp-block-spectra-buttons\">\n\t\n<a data-spectra-id=\"fyai-feat-leadkwalificatie-cta-trial\" href=\"https:\/\/app.fyai.nl\/register\" target=\"_self\" aria-label=\"Start for free now\" class=\"wp-block-button__link wp-element-button fyai-btn fyai-btn--lime wp-block-spectra-button\">\n<span class=\"spectra-button__link\">Start for free now<\/span><\/a>\n\n<a data-spectra-id=\"fyai-feat-leadkwalificatie-cta-contact\" href=\"https:\/\/fuelyour.ai\/en\/contact\/\" target=\"_self\" aria-label=\"Contact us\" class=\"wp-block-button__link wp-element-button fyai-btn fyai-btn--ghost wp-block-spectra-button\">\n<span class=\"spectra-button__link\">Contact us<\/span><\/a>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":898,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_zipai_imported":false,"_zipai_import_id":"","footnotes":""},"class_list":["post-910","page","type-page","status-publish","hentry"],"spectra_blocks_featured_image_url":null,"spectra_blocks_author_info":{"display_name":"Rubberplants","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/3e1333f9f80304a3fbd9b24e6fce9e153948fa8a969739e6f585581e04525b42?s=96&d=mm&r=g","author_link":"https:\/\/fuelyour.ai\/en\/author\/rubberplants\/","description":""},"_links":{"self":[{"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/pages\/910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/comments?post=910"}],"version-history":[{"count":0,"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/pages\/910\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/pages\/898"}],"wp:attachment":[{"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/media?parent=910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}