{"id":927,"date":"2026-10-09T10:54:09","date_gmt":"2026-10-09T10:54:09","guid":{"rendered":"https:\/\/fuelyour.ai\/product\/reporting\/"},"modified":"2026-11-05T13:31:46","modified_gmt":"2026-11-05T13:31:46","slug":"reporting","status":"publish","type":"page","link":"https:\/\/fuelyour.ai\/en\/product\/reporting\/","title":{"rendered":"Reporting"},"content":{"rendered":"
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\n\t\tProduct<\/a> \u00b7 Reporting<\/span>\n\t<\/div>\n\n\t

\n\t\tReport on revenue<\/span> and ROAS, not CPL.\t<\/h1>\n\n\t

\n\t\tMeasure CPL, cost per qualified lead, cost per customer, revenue, and ROAS on actual revenue. Share it with your client.\t<\/p>\n\n

\n\t\n\nStart free now<\/span><\/a>\n\n\nContact us<\/span><\/a>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n
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\n\t\tShow your client what campaigns truly deliver\t<\/h3>\n\n\t

\n\t\tIf you report on CPL, every budget discussion becomes a price discussion. With FYAI, you report on qualified leads, customers, revenue, and ROAS on actual revenue. That’s the conversation you want to have.\t<\/p>\n\n<\/div>\n\n

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\n\t\tReport \u00b7 Client: Finance Sector Company \u00b7 September<\/span>\n\t<\/div>\n\n\n
Leads<\/span>45<\/b><\/div>
Qualified Leads<\/span>21<\/b><\/div>
New Customers<\/span>8<\/b><\/div>
Revenue from Campaigns<\/span>\u20ac96,000<\/b><\/div>
ROAS on Actual Revenue<\/span>9.6<\/b><\/div><\/div>

Example calculation for one client account<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n

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\n\t\tA low CPL can hide a poor campaign.\t<\/h2>\n\n\t

\n\t\tCampaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.\t<\/p>\n\n<\/div>\n\n

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Campaign A \u00b7 lowest CPL<\/h4>
Leads<\/span>
<\/div><\/div>30<\/span><\/div>
Customers<\/span>
<\/div><\/div>2<\/span><\/div>

Campaign B \u00b7 highest revenue<\/h4>
Leads<\/span>
<\/div><\/div>15<\/span><\/div>
Customers<\/span>
<\/div><\/div>6<\/span><\/div>

Calculation example for one customer account<\/p><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n

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\n\t\tMarketing and sales, connected in one platform.\t<\/h2>\n\n<\/div>\n\n
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\n\t\tAttribution\t<\/h3>\n\n\t

\n\t\tLink leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.\t<\/p>\n\n\t

\n\t\tMore about attribution \u2192<\/span>\n\t<\/div>\n\n<\/a>\n\n\n\t\n\t

\n\t\tLead Qualification\t<\/h3>\n\n\t

\n\t\tDistinguish between valuable and worthless leads, manually, via the CRM, or based on rules.\t<\/p>\n\n\t

\n\t\tMore about lead qualification \u2192<\/span>\n\t<\/div>\n\n<\/a>\n\n\n\t\n\t

\n\t\tOffline Conversions\t<\/h3>\n\n\t

\n\t\tAutomatically send qualified and won leads back to ad platforms, including their value.\t<\/p>\n\n\t

\n\t\tMore about offline conversions \u2192<\/span>\n\t<\/div>\n\n<\/a>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n
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\n\t\tSee what your campaigns are truly worth.\t<\/h2>\n\n\t

\n\t\tFYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant advertising channels.\t<\/p>\n\n

\n\t\n\nStart free now<\/span><\/a>\n\n\nContact us<\/span><\/a>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":898,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_zipai_imported":false,"_zipai_import_id":"","footnotes":""},"class_list":["post-927","page","type-page","status-publish","hentry"],"spectra_blocks_featured_image_url":null,"spectra_blocks_author_info":{"display_name":"Rubberplants","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/3e1333f9f80304a3fbd9b24e6fce9e153948fa8a969739e6f585581e04525b42?s=96&d=mm&r=g","author_link":"https:\/\/fuelyour.ai\/en\/author\/rubberplants\/","description":""},"_links":{"self":[{"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/pages\/927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/comments?post=927"}],"version-history":[{"count":0,"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/pages\/927\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/pages\/898"}],"wp:attachment":[{"href":"https:\/\/fuelyour.ai\/en\/wp-json\/wp\/v2\/media?parent=927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}