Offline conversion tracking that shows which campaigns truly deliver value.
FYAI is the bridge between marketing and sales. It links ad clicks to what sales does with them (qualified leads, customers, and revenue) and sends those results back to the advertising platforms. This way, algorithms optimize for value instead of volume, and your agency reports on revenue.
- Start for free
- Secure and privacy-first, EU hosting
- Multi-client from day one
Example in FYAI: a lead from Google Ads is qualified and becomes a customer with an order value of €12,500. That revenue is sent back to Google Ads as an offline conversion, which now shows that Campaign B generated six customers and Campaign A generated one.
- ✓Form submittedMon 9:14 AM
- ✓QualifiedHubSpot
- ✓Meeting and proposalWed 3:40 PM
- ✓Became a customer$12,500
Don’t optimize for leads. Optimize for value.
Marketing sees the form, sales sees the customer. There’s a gap in between: ad platforms see that someone converts, but not what sales does with them afterward. This causes marketing to unintentionally steer on the cheapest lead instead of the best customer.
1 conversion
- Conversion✓
- Qualified–
- Appointment or quote–
- Became a customer–
- Revenue–
One lead, €12,500 order value
- Conversion✓
- Qualified✓
- Appointment and quote✓
- Became a customer✓
- Revenue €12,500✓
A low CPL can hide a poor campaign.
Campaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.
Campaign A · lowest CPL
Campaign B · highest revenue
Calculation example for one customer account
From click to revenue, in four steps you set up once.
FYAI closes the data loop between marketing and sales: what sales knows goes back to the campaign that generated the lead.
Link
Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No separate connection per client.
Enrich
Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial reality.
Activate
Enriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.
Optimize
Algorithms learn from leads that actually generate revenue. You steer on quality, customer value, and revenue instead of CPL.
Marketing and sales, connected in one platform.
Attribution
Link leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.
Lead Qualification
Distinguish between valuable and worthless leads, manually, via the CRM, or based on rules.
Offline Conversions
Automatically send qualified and closed-won leads back to the advertising platforms, including their value.
Reporting
Measure CPL, cost per qualified lead, cost per customer, revenue, and ROAS based on actual revenue. Share it with your client.
Become the agency that reports on revenue.
Your client isn’t asking for leads; they’re asking for revenue. FYAI is built for agencies doing this for dozens of clients at once: multi-client from day one, without custom work per account and without enterprise pricing.
Example calculation for one client account
One infrastructure for all your client accounts
- ✓Multi-client from day one. Every client gets their own stack, data, integrations, and access—you keep the complete overview.
- ✓No custom work per client. No spreadsheets, no manual uploads that fall by the wayside after three months.
- ✓Offer it as a service. Offline conversion tracking as a value proposition for your own clients, under your own brand.
- ✓Get started today, completely free. Steer toward customers, not leads, and get the most out of your campaigns.
Better attribution, without compromising on security or privacy.
Agencies share their clients’ data. That’s why FYAI was built from the ground up with security and privacy first: storage in the EU, separated client data, access per client account, and processing nothing more than necessary.
Storage in the EU
Storage and processing in the EU. Conversions only go to the advertising platforms you enable, hashed, under the EU Standard Contractual Clauses.
Separated client data
Data, integrations, and access are separated per client account, with an overview of your portfolio.
Your consent settings
The FYAI tag runs in your Tag Manager under your consent settings. Any transmitted consent status is recorded per lead.
Access management
Team roles for your employees, access per client account for your client.
Connect the tools your clients already use.
Your client keeps their existing stack. FYAI connects the results.
Google Ads
Meta
LinkedIn Ads
ChatGPT Ads
Pinterest
Snapchat Ads
TikTok Ads
HubSpot
Pipedrive
Salesforce
Teamleader Focus
monday.com
ClickUp
Odoo CRM
Moneybird
Google Tag Manager
WordPressMeta Lead AdsLinkedIn Lead Gen FormsTikTok Lead FormsSnapchat Lead FormsInbound APIImportPowerful attribution without enterprise pricing.
Free
To see what your leads are worth.
Free, no end date
- ✓50 leads per month
- ✓Export to Google Ads
- ✓Unlimited users
- ✓Email support
Starter
For a company advertising on one or two platforms.
Billed annually: $495
1 month freeBilled monthly
Everything in Free, plus:
- ✓100 leads per month
- ✓Export to any ad platform
- ✓Lead forms
- ✓Custom dashboards
- ✓Email support
Pro
For a company advertising on multiple platforms.
Billed annually: €950
2 months freeBilled monthly
Everything in Starter, plus:
- ✓1,000 leads per month
- ✓CRM integrations
- ✓Priority support
Ultimate
For high lead volumes, with every platform.
Billed annually: $1,450
2 months freeBilled monthly
Everything in Pro, plus:
- ✓10,000 leads per month
- ✓Team dashboards
- ✓Phone support
On request
- ✓Custom CRM connection
- ✓Server container
Custom
For agencies and high volumes.
More than 10,000 leads per month, custom agreements. Contact us, we’ll respond within one business day.
Pricing per workspace · All prices exclude VAT
See what your campaigns are actually worth.
Stop making decisions based on half the story. Bring marketing and sales together and link campaigns to qualified leads, customers, and revenue for all your clients. Have a question first? Send us a message.