Optimize for value, not for volume.
FYAI closes the data loop: what sales knows goes back to the campaign that generated the lead. This way, advertising platforms optimize for value instead of volume.
- Start for free
- Secure and privacy-first, EU hosting
- Multi-client from day one
Example in FYAI: a lead from Google Ads is qualified and becomes a customer with an order value of €12,500. That revenue is sent back to Google Ads as an offline conversion, which now shows that Campaign B generated six customers and Campaign A generated one.
- ✓Form submittedMon 9:14 AM
- ✓QualifiedHubSpot
- ✓Meeting and proposalWed 3:40 PM
- ✓Became a customer€12,500
Marketing and sales, connected in one platform.
Attribution
Link leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.
Lead Qualification
Distinguish between valuable and worthless leads, manually, via the CRM, or based on rules.
Offline Conversions
Automatically send qualified and won leads back to ad platforms, including their value.
Reporting
Measure CPL, cost per qualified lead, cost per customer, revenue, and ROAS based on actual revenue. Share it with your client.
Don’t optimize for leads. Optimize for value.
Marketing sees the form, sales sees the customer. There’s a gap in between: advertising platforms see THAT someone converts, but not what sales does with them afterward. As a result, marketing unintentionally optimizes for the cheapest lead instead of the best customer.
1 conversion
- Conversion✓
- Qualified–
- Appointment or quote–
- Became a customer–
- Revenue–
One lead, €12,500 order value
- Conversion✓
- Qualified✓
- Appointment and quote✓
- Became a customer✓
- Revenue €12,500✓
A low CPL can hide a poor campaign.
Campaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.
Campaign A · lowest CPL
Campaign B · highest revenue
Calculation example for one customer account
From click to revenue, in four steps you set up once.
FYAI closes the data loop between marketing and sales: what sales knows goes back to the campaign that generated the lead.
Connect
Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No separate connection needed for each client.
Enrich
Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial fact.
Activate
Enriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.
Optimize
Algorithms learn from leads that actually generate revenue. You optimize for quality, customer value, and revenue instead of CPL.
Connect the tools your clients already use.
Your client keeps their existing stack. FYAI connects the results.
Google Ads
Meta
LinkedIn Ads
ChatGPT Ads
Pinterest
Snapchat Ads
TikTok Ads
HubSpot
Pipedrive
Salesforce
Teamleader Focus
monday.com
ClickUp
Odoo CRM
Moneybird
Google Tag Manager
WordPressMeta Lead AdsLinkedIn Lead Gen FormsTikTok Lead FormsSnapchat Lead FormsInbound APIImportSee what your campaigns are really worth.
FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.