Integrations · Website, lead forms, and API

Connect Google Tag Manager to what happens after the lead.

Clicks, forms, and leads come in via Google Tag Manager. FYAI links them at the lead level to qualification, customer status, and revenue.

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What FYAI does with Google Tag Manager.

At the lead level

Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No separate connection needed for each client.

Attribution

Link leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.

Enriched with sales data

Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial fact.

From click to revenue, in four steps you set up once.

FYAI closes the data loop between marketing and sales: what sales knows goes back to the campaign that generated the lead.

Connect

Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No separate connection needed for each client.

Enrich

Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial fact.

Activate

Enriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.

Optimize

Algorithms learn from leads that actually generate revenue. You drive quality, customer value, and revenue instead of just CPL.

Questions about Google Tag Manager

What does FYAI do with leads from Google Tag Manager?

FYAI captures every lead along with the click it originated from and then links it at the lead level to qualification, customer status, and revenue.

Which plan do I need for Google Tag Manager?

Google Tag Manager is included in every plan, including Free (50 leads per month, with no expiration date).

How does FYAI handle consent?

The FYAI tag runs in your Tag Manager under your consent settings. A transmitted consent status is recorded per lead.

Do I need to adjust my forms?

No. FYAI recognizes forms automatically and maps the fields. You’ll get a notification as soon as a new form is found.

Connect the tools your customers already use.

See what your campaigns are really worth.

FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.