Distinguish between valuable and junk leads.
Distinguish between valuable and junk leads, manually, via the CRM, or based on rules.
Don’t optimize for leads. Optimize for value.
Marketing sees the form, sales sees the customer. There’s a gap in between: ad platforms see that someone converts, not what sales does with them afterward. As a result, marketing unintentionally steers toward the cheapest lead instead of the best customer.
1 conversion
- Conversion✓
- Qualified–
- Appointment or quote–
- Became a customer–
- Revenue–
One lead, €12,500 order value
- Conversion✓
- Qualified✓
- Appointment and quote✓
- Became a customer✓
- Revenue €12,500✓
Enrich every conversion. Send the value back.
Enrich
Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial reality.
Activate
Enriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.
Marketing and sales, connected in one platform.
Attribution
Link leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.
Offline Conversions
Automatically send qualified and won leads back to ad platforms, including their value.
Reporting
Measure CPL, cost per qualified lead, cost per customer, revenue, and ROAS based on actual sales. Share it with your client.
See what your campaigns are really worth.
FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.