Integrations · Ad Platforms

Let Pinterest optimize for value.

Automatically send qualified and won leads back to Pinterest, including their value. This teaches the algorithm to learn from leads that actually generate revenue, not just the cheapest ones.

What FYAI does with Pinterest.

Offline Conversions

Qualified and won leads are automatically sent back to Pinterest, with qualification status and order value from sales.

Per Client Account

Each client gets their own Pinterest account, data, and access.

Optimize for Value

Algorithms learn from leads that actually generate revenue. You drive quality, customer value, and revenue instead of just CPL.

A low CPL can hide a poor campaign.

Campaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.

Campaign A · lowest CPL

Leads
30
Customers
2

Campaign B · highest revenue

Leads
15
Customers
6

Calculation example for one customer account

Questions about Pinterest

What does FYAI send to Pinterest?

Qualified and won leads, as offline conversions with value: a qualified lead, potential revenue, or realized revenue. This teaches Pinterest which campaigns generate customers instead of just leads.

Which plan do I need for Pinterest?

Export to Pinterest is included in Starter and higher, starting at €45 per month per workspace.

Where do the qualification and revenue come from?

From your CRM (such as HubSpot, Pipedrive, or Salesforce, starting from Pro), or you qualify leads manually or based on rules in FYAI.

How is personal data sent to the platform?

Email addresses and phone numbers are sent hashed (SHA-256) to the platform, and only to the platform that brought in the lead. FYAI itself stores and processes the data in the EU, separated per workspace.

See what your campaigns are really worth.

FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.

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