Know which campaigns truly deliver value.
FYAI connects ad clicks to qualified leads, customers, and revenue, sending those results back to ad platforms. This way, algorithms optimize for value instead of volume.
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Don’t optimize for leads. Optimize for value.
Marketing sees the form, sales sees the customer. There’s a gap in between: advertising platforms see that someone converts, but not what sales does with them afterward. As a result, marketing unintentionally steers toward the cheapest lead instead of the best customer.
1 conversion
- Conversion✓
- Qualified–
- Appointment or quote–
- Became a customer–
- Revenue–
One lead, €12,500 order value
- Conversion✓
- Qualified✓
- Appointment and quote✓
- Became a customer✓
- Revenue €12,500✓
A low CPL can hide a poor campaign.
Campaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.
Campaign A · lowest CPL
Campaign B · highest revenue
Calculation example for one customer account
From click to revenue, in four steps you set up once.
FYAI closes the data loop between marketing and sales: what sales knows goes back to the campaign that generated the lead.
Connect
Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No separate connection per client.
Enrich
Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial fact.
Activate
Enriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.
Optimize
Algorithms learn from leads that actually generate revenue. You steer based on quality, customer value, and revenue instead of CPL.
Marketing and sales, connected in one platform.
Attribution
Link leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.
Lead Qualification
Distinguish between valuable and worthless leads, manually, via the CRM, or based on rules.
Offline Conversions
Automatically send qualified and won leads back to ad platforms, including their value.
Reporting
Measure CPL, cost per qualified lead, cost per customer, revenue, and ROAS based on actual revenue. Share it with your client.
Questions from Marketing Teams
Is FYAI also for companies without an agency?
Yes. An in-house marketing team uses one workspace for its own brand, with the same attribution, lead qualification, offline conversions, and reporting as an agency.
What do I need to get started?
A website with forms (via Google Tag Manager or the WordPress plugin) and an ad account. You can start for free with 50 leads per month; CRM integration is included in Pro and Ultimate.
Does sales need to change anything?
No. Sales works in their own CRM; FYAI reads qualification, customer status, and revenue from it (read-only) and can also qualify leads manually or with rules.
What does marketing gain?
You see which leads per campaign were qualified and became customers, and what revenue they generated. Ad platforms then optimize for that value instead of the number of leads.
See what your campaigns are really worth.
FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.