Integrations · Ad Platforms

Let Google Ads optimize for value.

Automatically send qualified and won leads back to Google Ads, with value. This way, the algorithm learns from leads that actually generate revenue, not from the cheapest lead.

Start for free now Contact us

What FYAI does with Google Ads.

Offline conversions

Qualified and won leads automatically go back to Google Ads, with qualification and order value from sales.

Conversions and customer segments

Enriched conversions and customer segments go back to Google Ads as offline conversions, enhanced conversions, and audiences.

Optimize for value

Algorithms learn from leads that actually generate revenue. You focus on quality, customer value, and revenue instead of CPL.

A low CPL can hide a poor campaign.

Campaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.

Campaign A · lowest CPL

Leads

Customers

Campaign B · highest revenue

Leads

Customers

Calculation example for one customer account

Questions about Google Ads

What does FYAI send to Google Ads?

Qualified and won leads, as offline conversions with value: a qualified lead, the potential revenue, or the realized revenue. This way, Google Ads learns which campaigns result in customers instead of just leads.

Which plan do I need for Google Ads?

Export to Google Ads is included in every plan, including Free (50 leads per month, with no end date).

Where do the qualification and revenue come from?

From your CRM (such as HubSpot, Pipedrive, or Salesforce, starting from Pro), or you qualify leads manually or based on rules in FYAI.

How is personal data sent to the platform?

Email addresses and phone numbers are sent hashed (SHA-256) to the platform, and only to the platform that brought in the lead. FYAI itself stores and processes the data in the EU, separated per workspace.

Connect the tools your customers already use.

Ad Platforms

CRM and Sales

Website, Lead Forms, and API

Google Tag Manager

WordPress

Meta Lead Ads

LinkedIn Lead Gen Forms

TikTok Lead Forms

Snapchat Lead Forms Inbound API Import

See what your campaigns are really worth.

FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.