Link leads to the campaigns that generated them.
Link leads to the campaigns, ads, and channels that generated them, per client and across your entire portfolio.
From click to revenue, in four steps you set up once.
FYAI closes the data loop between marketing and sales: what sales knows goes back to the campaign that generated the lead.
Link
Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No separate connection per client.
Enrich
Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial reality.
Activate
Enriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.
Optimize
Algorithms learn from leads that actually generate revenue. You steer on quality, customer value, and revenue instead of CPL.
Don’t optimize for leads. Optimize for value.
Marketing sees the form, sales sees the customer. There’s a gap in between: ad platforms see that someone converts, but not what sales does with them afterward. This causes marketing to unintentionally steer on the cheapest lead instead of the best customer.
1 conversion
- Conversion✓
- Qualified–
- Appointment or quote–
- Became a customer–
- Revenue–
One lead, €12,500 order value
- Conversion✓
- Qualified✓
- Appointment and quote✓
- Became a customer✓
- Revenue €12,500✓
Marketing and sales, connected in one platform.
Lead Qualification
Distinguish between valuable and worthless leads, manually, via the CRM, or based on rules.
Offline Conversions
Automatically send qualified and won leads back to ad platforms, with value.
Reporting
Measure CPL, cost per qualified lead, cost per customer, revenue, and ROAS based on actual revenue. Share it with your client.
See what your campaigns are really worth.
FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.