Integrations · Website, lead forms, and API

Connect TikTok Lead Forms to what happens after the lead.

Clicks, forms, and leads come in via TikTok Lead Forms. FYAI links them at the lead level to qualification, customer status, and revenue.

What FYAI does with TikTok Lead Forms.

At the lead level

Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No disconnected mapping per customer.

Attribution

Link leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.

Enriched with sales data

Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial reality.

From click to revenue, in four steps you set up once.

FYAI closes the data loop between marketing and sales: what sales knows goes back to the campaign that generated the lead.

1

Connect

Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No disconnected mapping per customer.

2

Enrich

Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial reality.

3

Activate

Enriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.

4

Optimize

Algorithms learn from leads that actually generate revenue. You optimize for quality, customer value, and revenue instead of CPL.

Questions about TikTok Lead Forms

What does FYAI do with leads from TikTok Lead Forms?

FYAI captures every lead with the click it originated from and then links it at the lead level to qualification, customer status, and revenue.

Which plan do I need for TikTok Lead Forms?

TikTok Lead Forms is included in Starter and higher, starting from €45 per month per workspace.

How does FYAI handle consent?

A transmitted consent status is recorded per lead, so you know exactly what you have permission for for each lead.

How are personal data sent to ad platforms?

Email addresses and phone numbers are sent hashed (SHA-256) to the platform, and only to the platform that generated the lead. FYAI itself stores and processes data in the EU, separated per workspace.

See what your campaigns are really worth.

FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.

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