Integrations · Ad Platforms

Optimize TikTok Ads for value.

Automatically send qualified and won leads back to TikTok Ads, with value. This way, the algorithm learns from leads that actually generate revenue, not from the cheapest lead.

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What FYAI does with TikTok Ads.

Offline Conversions

Qualified and won leads are automatically sent back to TikTok Ads, including qualification and order value from sales.

Per Client Account

Each client gets their own TikTok Ads account, data, and access.

Optimize for Value

Algorithms learn from leads that actually generate revenue. You optimize for quality, customer value, and revenue instead of CPL.

A low CPL can hide a poor campaign.

Campaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.

Campaign A · lowest CPL

Leads
30
Customers
2

Campaign B · highest revenue

Leads
15
Customers
6

Calculation example for one customer account

Questions about TikTok Ads

What does FYAI send to TikTok Ads?

Qualified and won leads, as offline conversions with value: a qualified lead, potential revenue, or realized revenue. This way, TikTok Ads learns which campaigns generate customers instead of just leads.

Which plan do I need for TikTok Ads?

Export to TikTok Ads is included in Starter and higher, starting at €45 per month per workspace.

Where do the qualification and revenue come from?

From your CRM (such as HubSpot, Pipedrive, or Salesforce, starting from Pro), or you qualify leads manually or based on rules in FYAI.

How is personal data sent to the platform?

Email addresses and phone numbers are sent hashed (SHA-256) to the platform, and only to the platform that brought in the lead. FYAI itself stores and processes the data in the EU, separated per workspace.

Connect the tools your customers already use.

Ad Platforms

Google AdsMetaLinkedIn AdsChatGPT AdsPinterestSnapchat Ads

CRM and Sales

HubSpotPipedriveSalesforceTeamleader Focusmonday.comClickUpOdoo CRMMoneybird

Website, Lead Forms, and API

Google Tag ManagerWordPressMeta Lead AdsLinkedIn Lead Gen FormsTikTok Lead FormsSnapchat Lead FormsInbound APIImport

See what your campaigns are really worth.

FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.

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