Report on revenue and ROAS, not CPL.
Measure CPL, cost per qualified lead, cost per customer, revenue, and ROAS on actual revenue. Share it with your client.
Show your client what campaigns truly deliver
If you report on CPL, every budget discussion becomes a price discussion. With FYAI, you report on qualified leads, customers, revenue, and ROAS on actual revenue. That’s the conversation you want to have.
Example calculation for one client account
A low CPL can hide a poor campaign.
Campaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.
Campaign A · lowest CPL
Campaign B · highest revenue
Calculation example for one customer account
Marketing and sales, connected in one platform.
Attribution
Link leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.
Lead Qualification
Distinguish between valuable and worthless leads, manually, via the CRM, or based on rules.
Offline Conversions
Automatically send qualified and won leads back to ad platforms, including their value.
See what your campaigns are truly worth.
FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant advertising channels.