From appointment and quote to order.
Marketing delivers the lead, sales closes the deal. Between the click and the customer are an appointment, a quote, and an order: FYAI feeds them back to the campaign that generated the lead.
Don’t optimize for leads. Optimize for value.
Marketing sees the form, sales sees the customer. There’s a gap in between: advertising platforms see that someone converts, but not what sales does with them afterward. As a result, marketing unintentionally steers toward the cheapest lead instead of the best customer.
1 conversion
- Conversion✓
- Qualified–
- Appointment or quote–
- Became a customer–
- Revenue–
One lead, €12,500 order value
- Conversion✓
- Qualified✓
- Appointment and quote✓
- Became a customer✓
- Revenue €12,500✓
From click to revenue, in four steps you set up once.
FYAI closes the data loop between marketing and sales: what sales knows goes back to the campaign that generated the lead.
Connect
Link marketing data to CRM and sales data at the lead level via click ID, email, or phone number. No separate connection per client.
Enrich
Every conversion receives lead quality, sales status, and order value from the CRM. The lead becomes a commercial fact.
Activate
Enriched conversions and customer segments are sent back to Google, Meta, and LinkedIn as offline conversions, enhanced conversions, and audiences.
Optimize
Algorithms learn from leads that actually generate revenue. You drive quality, customer value, and revenue instead of just CPL.
A low CPL can hide a poor campaign.
Campaign A delivers 30 leads, campaign B delivers 15. As long as the algorithm only counts leads, A wins every budget discussion. Sales knows better: six leads from B became customers. FYAI tells the algorithm exactly that.
Campaign A · lowest CPL
Campaign B · highest revenue
Calculation example for one customer account
Marketing and sales, connected in one platform.
Attribution
Link leads to the campaigns, ads, and channels that generated them, per customer and across your entire portfolio.
Lead Qualification
Distinguish between valuable and worthless leads, manually, via the CRM, or based on rules.
Offline Conversions
Automatically send qualified and won leads back to ad platforms, including their value.
Reporting
Measure CPL, cost per qualified lead, cost per customer, revenue, and ROAS based on actual revenue. Share it with your client.
Questions about a long sales cycle
What if the deal only closes months after the click?
Every lead keeps track of the click it originated from, so even a late order is attributed back to the correct campaign. Google Ads accepts offline conversions up to 90 days after the click; that’s why FYAI also sends back intermediate steps.
Which intermediate steps does FYAI send back?
A qualified lead, the potential revenue (for example, from a quote), and the realized revenue. This way, the algorithm learns from a good lead before the order is even finalized.
Where do appointments, quotes, and orders come from?
From your CRM, such as HubSpot, Pipedrive, Salesforce, or Teamleader Focus. The connection is read-only.
How do I see what a campaign ultimately generated?
In the reporting: leads, qualified leads, new customers, revenue from campaigns, and ROAS on actual revenue, per campaign and per customer account.
See what your campaigns are really worth.
FYAI is the bridge between marketing and sales. Within FYAI, you qualify and enrich your leads, and FYAI sends those results back to the relevant ad channels.